5th December 2018, 19:30 | Hullkr
Hull Kingston Rovers are delighted to announce their new official beer, Kit Room Craft.
The craft beer, produced by East Yorkshire brewery Great Newsome has hit the shelves online at hullkr.co.uk/kitroom and various retailers across East Yorkshire.
The supporters of the club helped influence the taste and direction of the beer with a tasting session and vote on their preferred style of beer before the London game during the Super 8s.
A striking brand has been created featuring famous and iconic Hull KR shirts from throughout the clubs history to honour the clubs rich heritage, whilst creating something that will stand out on the shelves in local retailers and bars.
In addition to been served on matchdays at KCOM Craven Park, Kit Room Craft will be available in local bars, restaurants and retailers including Sewell On The Go across the city, Wharfedale Premier and Molescroft Wines in Beverley. More venues and retailers will be added soon so keep checking hullkr.co.uk for more details.
Hull KR’s Head of Marketing, Craig Franklin, commented “We are so excited to finally reveal the official beer of the club. Supporter feedback has told us that fans would like to see a bigger selection of beers available on a matchday with an emphasis towards local and craft ales, and this ticks all the boxes.
“To have fans influence the final taste was really important too and we’re confident we’ve created something which will be popular.
“The really exciting part of this project for me is the opportunities this presents to get the brand of Hull Kingston Rovers out into local bars, pubs and retailers to potentially create a new 365-days-a-year revenue stream.
“We’ve created a new brand which is modern, fresh but obviously ‘Hull Kingston Rovers’ and is part of an on-going strategy to freshen up certain areas of the club ahead of an exciting new season.”
Matthew Hodgson, Director of Great Newsome Brewery added “Since the initial announcement in September we’ve been overwhelmed with interest from fans of the club, beer lovers, and local retailers.
The tasting session was a huge success and we even run out of samples. The fans were so keen to give us there feedback so we had a lot to consider and take back to the brewery and work on. It’s the first time we put one of our brews into a can but for the strong branding to work, it was important we overcame those logistical challenges to get this over the line.
We are confident this will be a massive success for everyone concerned and we can’t wait to hear the feedback.”
330ml take away cans are available now at hullkr.co.uk/kitroom with multi purchase offers available for supporters buying multiple cans. Once the KCOM Craven Park Fan Experience Zone re-opens it will also be available there*. Due to licensing restrictions it will not be available to purchase from the club’s Savile Street City Centre Store, nor will it be available in store on gamedays.
If you run your own licensed premises and would be interested in stocking Kit Room Craft, then do get in touch with Great Newsome Brewery through firstname.lastname@example.org.
*Look under 25? Please bring ID. Not available in store on matchdays. Please drink responsibly.