22nd July 2020, 11:55 | therfl

England RL plays its part in global Twitch launch

England RL plays its part in global Twitch launch

The classic 2017 World Cup Semi Final between England and Tonga will be broadcast to a new audience this Wednesday night (July 22) at 7pm as it takes centre stage in the global launch of a stand-alone “sports” category for Twitch.

The RFL are thrilled that Rugby League will join global sporting brands such as NFL, Real Madrid and WWE in the live streaming bonanza – receiving global front-page promotion in English Language countries.

/twitchsports will be the hub promoting the category with a hosted simulcast from four channels (Arsenal, NBA, House of Highlights, UFC), which features an interactive tv guide that promotes all participating sports channels and upcoming schedules.

The action will be on the rugbyleague channel.

George Riley and former England star Eorl Crabtree will provide an Our League flavour for viewers in a pre-show from 645pm, reviving their partnership from the last live match pre-lockdown way back in March to offer expert analysis and insight for new and old viewers alike.

Mark Foster, the RFL’s Chief Commercial Officer, said: “We’re proud to have developed a relationship with Twitch over the last year, promoting the sport of Rugby League to a new global audience.

“That has led to this great opportunity to be part of their launch of a stand-alone sports category – and the England v Tonga World Cup semi final is the perfect way to seize that opportunity to showcase the game.

“We hope England and Tonga fans will take the chance to tune in to watch the game and reflect on the occasion one more time – and after the announcement of the full fixture schedule for the 2021 World Cup, it’s a reminder of what we can all relish next year.”

Last year the RFL became UK sport’s first national governing body to screen fixtures live through Twitch’s streaming service, which attracted almost 900,000 live views in 2019.

Coverage began with the Betfred Women’s Super League opener between Wigan Warriors and St Helens, concluded with the Grand Final between Castleford Tigers and Leeds Rhinos, and also included matches from Betfred League 1, the AB Sundecks 1895 Cup, Coral Women’s Challenge Cup and the Academy Origin series.