England have agreed a new partnership with GEN-TEC Nutrition ahead of the 2026 Rugby League World Cup.
The national teams will be powered on by the sports nutrition firm when they kick-off down under later this month.
Ranked as Australia’s No1-ranked sports nutrition brand, England are now set to be well-prepped to gain a competitive edge and make sure players have the best possible preparation and recovery between matches.
England Men’s Head Coach Brian McDermott, whose side begin their tournament against Tonga in Perth on October 17, said: “Getting everything right on and off the field is crucial if you’re going to have success in rugby league.
“As we bid to take on the best in the world in the coming weeks, we’re delighted to have the support of such a quality brand as GEN-TEC Nutrition to help our players fuel and recover.
“It is not long now until the World Cup gets underway – and we’re all relishing the prospect.”
Nick Jones, founder of GEN-TEC Nutrition, said: “To say we’re proud is an understatement.
“At GEN-TEC Nutrition, we’re incredibly excited to partner with England Rugby League as they prepare for the 2026 Rugby League World Cup.
“Representing your country demands the highest standards, and we’re honoured to support the athletes with premium Australian-made sports nutrition.
“Our goal is simple: help fuel performance, optimise recovery, support strength and power, and give the squad every possible competitive edge throughout their World Cup campaign. We can’t wait to be part of the journey.”
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