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Rugby League Commercial partners with BOOST
Rugby League Commercial has agreed a multi-year partnership with BOOSTTM, one of the UK’s leading functional drinks brands.
With the new campaign about to kick-off, it will become the Betfred Super League’s exclusive official sports and energy drink, backing the sport and its fans as they chase performance and energy on and off the field.
Founded in 2001, BOOSTTM has been on an incredible growth journey, already selling more than 10m cases in the UK to become one of the top performers around.
Bobby Bahadori, Commercial Director at RL Commercial, said: “We’re thrilled to be able to join forces with BOOSTTM ahead of the new Betfred Super League season.
“Helping to deliver the sort of performance and energy that is so key to our elite athletes, it is a perfect fit.
“BOOSTTM's remarkable rate of growth highlights their strength in this drinks brand and we are delighted to welcome them as partners.
“In rugby league, our high-octane stars hit different - just like BOOSTTM.
“And as we prepare to welcome bumper crowds on the first week of Super League action, fans can get energised for all the action and excitement that lies ahead.”
The BOOSTTM range spans energy, isotonic sport, hydration and energy powders, functional waters and iced coffee drinks.
With Betfred Super League celebrating its 30th anniversary in what promises to be the most action-packed season in its history, the drinks company will also become the principal partner of the BOOSTTM Try of the Month.
Super League opens up with newly-promoted York Knights hosting Hull KR on Thursday February 12 (KO 8pm).
Lisa McKenna, Brand Director at AG Barr, said: “We’re absolutely delighted to become an official partner of the Betfred Super League - the straight up fuel for a straight-talking game. Rugby League is known for its no-nonsense, down-to-earth simplicity, which is what BOOSTTM is about. Providing functional power for everyday moments.
“Furthermore, the Betfred Super League has an incredibly powerful connection between teams, athletes and fans - from elite all the way through to community. “The fans power the players, who power the game and our role will be to fuel both players and fans so they can go the 80 minutes and beyond.
“The season is right around the corner so we’re really looking forward to getting underway and showing fans what we’re all about.”
The partnership across Super League will involve matchday activations, giveaways, advertising including pitchside LEDs, on-pack promotions, retailer engagement and community support.
