Rugby League Commercial is proud to announce a new partnership between England Rugby League and HubSpot, the AI-powered customer platform for scaling businesses, ahead of this autumn’s Ashes series against the Kangaroos.
The partnership makes perfect sense. Growing a business and scoring tries on the pitch both require a clear strategy, seamless teamwork, and relentless execution. That’s where HubSpot comes in — their customer platform helps businesses connect all their marketing, sales, and support data in one platform to break down silos, get better insights, and grow better.
As part of the partnership, HubSpot’s logo will feature on the sleeves of the England players. They will be the principal partner of the Match Officials, and will have naming rights for the Player of the Match award in each of the three Tests: at Wembley Stadium on October 25, Everton’s new Hill Dickinson Stadium on November 1, and AMT Headingley on November 8.
Rhodri Jones, the Managing Director of RL Commercial, said:
“We are delighted to welcome HubSpot to Rugby League as our Official Customer Platform partner of England ahead of the eagerly-awaited Ashes series this autumn.
“The return of England’s Rugby League rivalry against Australia, which stretches back to 1908, has captured the imagination of fans in both nations.
“With less than ten days to go until the first Test at Wembley Stadium on October 25, it’s great to have HubSpot by our side.”
Mark Barry, VP of Sales and Managing Director of EMEA for HubSpot, said:
“We're excited to support England Rugby League ahead of this autumn's Ashes series. Just as the England squad needs every player working in sync to compete at the highest level, businesses need their teams aligned on one platform to grow effectively. We're proud to be part of this historic rivalry and look forward to seeing the series unfold."
