11th January 2019, 14:04 | rfl
Betfred Super League and the Rugby Football League are delighted to announce an extended partnership with Batchelors Peas until the end of the 2021 season.
Batchelors Peas began their relationship with Rugby League in 2016 and will receive match day branding across all Betfred Super League grounds and at televised Challenge Cup matches.
Batchelors Mushy Peas will continue to offer Rugby League fans great experiences including match tickets, signed merchandise and weekends away in Liverpool, Manchester and further afield in 2019, when Catalans Dragons take on Wigan Warriors at Camp Nou, Barcelona on Saturday, May 18th.
Betfred Super League Chief Executive, Robert Elstone, said: “We are delighted to continue our partnership with Batchelors Peas for a fourth consecutive year.
“They’ve been a huge supporter of the Betfred Super League since they began their involvement in 2016 and are actively engaging younger consumers which goes hand in hand with our objectives for 2019 and beyond.
“We look forward to working with them and building on the existing partnership over the next three seasons.”
Rugby Football League Chief Executive, Ralph Rimmer, said: “It is fantastic news that Batchelors Peas are continuing their partnership with the game for another year.
“It will be great to see the brand supporting the Challenge Cup once again and we look forward to working with them throughout 2019.”
Dean Towey, Marketing Director at Princes, said: “We are looking forward to building on our excellent existing affiliation with the RFL and as an Official Partner of Betfred Super League, continuing to position Batchelors Peas as a modern, family brand that supports active lifestyles.”