No club can grow without new members, so it is vitally important that you are sending out the right message to prospective new arrivals.
New visitors to clubs can often feel a little awkward when they walk through the door – they may be unsure of how to dress or act and may not know anybody at the club.
Therefore, it is very important to develop and maintain a culture where everybody talks to each other, whether they are a long-standing member or a new face coming through the door for the first time.
You do need to think about people as customers with differing needs and place greater emphasis on practising great customer service.
There are plenty of good examples of great clubs that are growing because they listen to people, speak their language and provide them with a service and experience they enjoy.
Do you hand out a Welcome Pack to potential new members to showcase the best of what your club has to offer?
That extra piece of information provided in this pack could be the difference as to whether the applicant decides to sign on at your club or walk away.
A Welcome Pack also helps them to find their way around and feel at home more quickly. It makes them feel valued and will help them to stay at the club.
A Welcome Pack could include:
You may be so familiar with your club if you have been involved within the setup for a number of years but take a minute to think about what a new member may not know about the club.
Use the following steps to consider what a potential member might be thinking before deciding to join your club and how you can overcome these barriers to help them join.