Do you want to be known as a clique, a club for just the chosen few or do you want to be known in your community as a welcoming hub.
Likewise what kind of Rugby League do you provide, is it performance-based, recreational, social and informal or a mixture of these?
It is useful to gauge what your current members think of your club, as they are likely to know your club better than anyone else.
It can be extremely beneficial to complete an annual survey to see which areas your members like about your club, and more importantly, what areas they think can be changed.
Our suggestion is to undertake a simple customer survey amongst your members, players and parents.
It is important that the survey is fairly simple and doesn’t take too long to fill in – this way, you are more likely to get a larger amount of replies from your members.
Alternatively, you could set up the survey on an online platform, such as Survey Monkey, and email the link to all club members.
Additionally, you could share this survey via your social media streams to boost responses from club members.
If you want to increase the number of club members and ultimately grow your club, you must cater for “tomorrow’s members” and recognise that they will probably have a different perspective and different needs.
The biggest threat to club growth is complacency – the way forward is to rejuvenate and introduce new thinking and behaviour – keep the fire burning and fight complacency.