An established and flourishing database will bring value to the club in many ways:
The club should aim to collect data whenever it comes into contact with a customer.
This isn't always possible, but the club should
a) have a designated volunteer to lead in this area
b) it should use some of the following techniques:
Collected data could increase the value of sponsorship packages.
If they are under 18 years of age, you will need parental consent to keep data
If you have any questions on data, there is a Government-run helpline - 01625 545745
The real 'power' in e mail marketing is through the ability to segment the club's database to send out emails to groups of individuals that have a common interest/want/need.
The Pitchero email marketing tool will allow the club to achieve this and will result in much more effective marketing campaigns.
Examples of segments could be:
The Value of Data
Thatto Heath Crusaders ARLFC has focussed not only on collecting data of all individuals who are members of the club, but they have used this data in a bespoke subscription 'monitoring' package.
Anyone who joins the club is expected to fill out a membership form and a Standing Order form which will take out £10 a month from their account.
Every one of the 450 members needs to do this, or they won't be eligible to play for the club.
This information is then imported/loaded into their bespoke subscription system.
a) holds all of their data
b) holds all of their standing order information
c) is integrated into their bank details to update/check the payments each week
d) tracks each individual and provides simple to view information for each coach
Each week, the coach can see whose payments haven't gone through the system and can directly contact the individual concerned to find out if there is a problem or not.
The benefits to the club as numerous, the data allows for more effective communication and the subscription system provides the club with efficiencies in terms of payments, cashflow and membership.
You can get any detailed information on data protection from the helpline shown below but the basics that you should remember are;