27th April 2020, 12:50 | rfl
The RFL today urges the Rugby League community to join Betfred Super League and Championship stars in supporting a new initiative from Community Integrated Care, the partners of the Learning Disability Super League.
As Lockdown makes Britain a nation of DIY hairstylists, Communiy Integrated Care are encouraging people to donate the money they would have spent at the barbers or salon to the #CareWithHair challenge, to change the lives of people at the frontlines of this crisis.
The challenge has been launched by a host of leading Rugby League stars, such as Peter Mata’utia (Castleford Tigers), Willie Isa (Wigan Warriors), Danny Walker (Warrington Wolves) and the Chapelhow twins of the Widnes Vikings, Ted and James - as well as the former Great Britain forward and now Sky Sports host Terry O’Connor.
John Hughes, the Director of Partnerships and Communities at Community Integrated Care, explained: “By encouraging people to share their lockdown looks on social media and challenging their friends or family to follow suit, it aims to raise thousands for frontline care workers and services at this difficult time.
“Our charity supports many people in the Rugby League heartlands who are the most susceptible to the impact of COVID-19. Self-isolation has had a significant impact on the wellbeing of the people we support. For our care workers, this is also a very emotionally and physically demanding time.
“Whether you’re cropping with clippers, fixing your fringe or daring to dye, every penny raised from the #CareWithHair campaign will support the wellbeing of these everyday heroes, as well as the people in our care, at what may be the most testing time of their lives.
“The support of our friends in Rugby League is invaluable and we hope that many supporters also give this appeal their backing too. Your donation will change the lives of thousands of people and make a big difference to this incredible charity during the biggest health crisis of a generation.”
Ralph Rimmer, the RFL Chief Executive, said: “Community Integrated Care have been outstanding partners for the sport and played a crucial part in the development of the Learning Disability Super League, which has been such an uplifting success story over the last couple of years.
“For the moment the LDSL is suspended – and as with all our other competitions, while I know that will be hugely be frustrating for all the players and volunteers, we have to do the right thing for public health, and work towards ensuring it makes even more of an impact when Rugby League resumes.
“We congratulate the charity on this important initiative, and it’s great to see that Rugby League people are already getting behind it.”
Terry O’Connor, Ambassador for Community Integrated Care, added: “I’m proud to help kick off this campaign. Having worked with the charity for some time now, I know that Community Integrated Care is an incredible organisation, so it’s fantastic to see the sport of Rugby League get behind it at this difficult time. The charity is doing everything in its power to keep the people safe, happy and well, and to care for their carers who are working tirelessly right now.
“At a time when lots of us are fixing our own hair, this is a great way to give back, have fun and make a real difference. Please get involved!”
Community Integrated Care is the biggest care provider in Rugby League’s traditional heartlands, supporting thousands of people who have learning disabilities, dementia, autism and mental health concerns. The charity is the Social Care Partner of the RFL and has helped to develop a number of pioneering projects with the sport – including the Learning Disability Super League.
This fundraising comes at an important moment for the charity, which has already invested more than £2 million in protecting the health of its people and responding to the challenges of COVID-19.
This appeal will fund a range of vital resources to help the 4000 people that the charity cares for cope with the many challenges of self-isolation, including activity packs, calming sensory equipment and technology to stay in touch with loved ones. The charity is also hoping to create ‘comfort kits’, to support the wellbeing of their 6500 strong workforce who are working tirelessly at this testing time.