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25th February 2019, 10:30 | untitled
Sherwin Williams, owners of iconic brands such as Ronseal and Valspar, will extend their growing support of Rugby League under a new long-term deal that will see them become principal partner for Match Officials throughout the game.
It means that all referees, touch-judges and in-goal judges will have Ronseal on their shirts in the UK and Valspar in France and Canada - from the full-time panel to the community game.
Sherwin Williams made their first move into sports sponsorship last year when they became an official partner of England Rugby League at all levels until the end of 2021.
Ronseal featured on playing shirts across all England programmes in 2019, including England Men's mid-season test in Denver, Colorado, England Knights' tour of Papua New Guinea and England Women's Test fixture against France.
Now they will also become an official partner of the Coral Challenge Cup, featuring on perimeter advertising and interview backdrops at televised games.
Rugby Football League Chief Executive Ralph Rimmer said: "It's fantastic that Sherwin Williams and their instantly recognisable brands, such as Ronseal, have agreed to extend their involvement with the Rugby Football League as principal partner of our Match Officials.
"Since coming on board in 2018 as a partner of England Rugby League, they have been fantastic to work with and we'd like to extend our thank you to them for continuing their support of Rugby League and look forward to building on the already successful relationship further over the next few years."
Sherwin-Williams Consumer Brands Group EMEAI Vice President & General Manager Brian Padden said: "We are extremely excited to be able to extend our partnership with the Rugby Football League.
"Partnering with the England Rugby League was a great success in 2018 for the Ronseal brand. With this now extending to include both Match Officials at all levels along with the iconic Coral Challenge Cup we will be able to continue to engage with the core Rugby League fans and the wider community."
"We look forward to helping the Rugby Football League develop Match Officials across all levels over the coming years and continuing this great relationship."